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Online Marketing News Articles General Mills Serves Up Tennis for Brits This Summer By Emma Hall on Tell Us 5 Things About Your Book: Communication, Competencies and Character Just as in product marketing, flashly language can't sell an incomplete package. Advertisers, Afraid to Offend, Weigh In on Shakespeare and Megyn Kelly Advertisers are grappling with social media, increasingly polarized consumer groups and potential ills beyond sex, violence and crude language. Companies more than double spending on mobile video ads as Britons watch clips, TV and movies on smartphones. Police Raid Havas Headquarters Amid a Probe Into Party at CES on Advertising Age Sections Marketing Advertising Digital Media Agency Data Publishing Partners Latest Editor's Picks Most Popular LOG IN SUBSCRIBE NOW Search. Rather than using intrusive marketing, brands need to focus on digital technology that enriches the customer experience. Marketing 6 Steps to Creating the Ultimate Webinar Dustin Mathews. Take It From The Pros 3 Ways to Secure Impressive People for Your Event Remember the disastrous Fyre Festival and its promised star power? Meet the Future of Meat: Jump to main navigation Jump to main content.
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To support Ad Age and the industry we cover please either:. Taxi firm under fire over 'sexist' advertising campaign. Advertising Ad Campaigns Tag Along as Men Embrace Different Paths Some brands seem to have recently discovered that not all men are heterosexual, sex-driven bodybuilders, and are using ads with an updated portrayal of masculinity. Globe Email Newsletters Get top Globe stories sent to your inbox. Corporate financial data and content licensing for your organization. Companies more than double spending on mobile video ads as Britons watch clips, TV and movies on smartphones. Marketing Rogers pitches TV as the safe choice for advertisers. Subscribe to the newspaper. Copyright American Marketing Association. Home Currently selected Advertising Branding Engagement Digital Global Marcom Metrics Research Strategy.